![]() So few brands have the guts to try something truly new, and even fewer succeed. Instead of making an homage to the original Sure, Studio Underd0g takes inspiration from the originals, but these are far from homage watches. At a time when so many brands are doing things vintage or heritage-inspired, Studio Underd0g is completely fresh. While the Field Collection's 37mm case feels like a traditional field watch, it's a completely modern take on the form. If you're not on board yet, just keep an eye on Brew over the next few years. Instead of buying something that feels like an affordable version of the watch you want, buy a watch that unabashedly is its own thing. There aren't a ton of integrated bracelet watches at the price point – just $475 – and none that both feel aware of history (like the Porsche Design Chronograph 1) without being too on the nose. – over and over when you're building a collection, it's refreshing to have an option to wear something completely different. But instead of buying the same style of watch – dive, field, etc. ![]() ![]() We all likely have recommended Seikos, Citizens, and Hamiltons to our friends. But if you're looking for a fun, affordable, and more outside-the-box watch to add to an early collection or recommend to a friend, the Brew Metric in black PVD is a tough one to beat. ![]() I put two of the Brew Metric chronographs head-to-head earlier this year, and with their vintage-inspired themes in a distinctly "Brew" case, I had a hard time choosing one over the other. ![]()
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